Tecarat
Logos, Visual Identity
A brand launched by a commercial production company as a team specializing in content production. They bring not only stop motion animations, but also video content made by elaborate handiwork to the world. “Te” means “hand”, and “cara” means “from”. The brand’s name genuinely tells you its concept. Everything is created “Te” “cara”. For the logo, I used the kanji for Te as a design motif. It was combined with the same kanji, but upside down to depict the appearance of much handiwork done together. Their new studio uses tools and machines engraved with the logo, which are orderly lined up and seemingly filled with the drive to create.
Client: Taiyo Kikaku Co., Ltd.
Art Direction: Shunpei Yokoyama Design Office
Art Direction: Shunpei Yokoyama Design Office
